How to Accelerate Content Creation with AWS Elemental

BY:

Mar 20, 2019

Are you wasting valuable time and resources hosting your video content internally? Learn how AWS Elemental can help.

Moving your video content to the cloud not only helps to provide a superior user experience for your viewers, but it also can help accelerate the entire content creation process. With tools like AWS Elemental, you can finally focus all of your attention on creating high-quality content and not on the many complexities of shooting, encoding, distributing, and hosting everything yourself. Below we’ll dig deeper into how AWS Elemental can greatly cut down on the time it takes for you to generate high-quality video content.

How AWS Elemental can help fast track your content creation

When it comes to building a brand online, the speed with which you can create content really matters. Depending on your industry, getting your message out as quickly as possible could mean the difference between a piece of content going viral and flopping. Using a platform like Elemental can set you up for success when it comes to speeding up your content creation process. Below are several ways Elemental can help you to get your content out to your target audience more efficiently.

Forget about complex infrastructure

Unfortunately, one of the most difficult aspects of video creation is simply setting up the necessary infrastructure that’s needed to shoot, host, and distribute your video content. This process can be extremely costly and time-consuming, which has restricted some content creators from distributing their videos to the masses. Thankfully with AWS Elemental, you can forget about all of the complex video hosting and distribution requirements and simply focus on your content. AWS Elemental is built on the AWS platform, which means that your content will be hosted and distributed on a network of cutting-edge servers that were once only available to massive companies.

Your data is safe in the cloud

Another common issue that can hinder content creation is security and redundancy. Most organizations that handle video creation and storage in-house often don’t have the necessary infrastructure in place to protect their data in the event of some type of loss. In addition, most in-house data centers do not have near the level of security measures in place compared to a world-class data provider like AWS.

With AWS Elemental, all of your content will be housed securely in the cloud and will be redundantly backed up across a variety of geographically distributed datacenters. This can allow you to reduce downtime thanks to true data redundancy. This level of security and data protection is simply impossible to recreate by the majority of small to mid-size organizations.

Leverage machine learning and analytics

In the past, you and your production team made decisions based on what you felt might be well received by your target audience. While this approach probably worked in some cases, other times you likely invested massive amounts of time and resources into projects that were never successful. Thanks to AWS Machine Learning and Analytics, all of that can change. With AWS you can make smarter production choices based on data that identifies the exact types of content your customers are watching. This can help to free up your creative resources to focus on producing more content that resonates with your target audience and avoid content that simply isn’t going to connect with your customers.

Machine learning can also save you time by identifying patterns which could be tied to content theft. Rather than having to track down content theft manually, leverage the massive data and technology from Amazon to protect and enforce relevant anti-piracy laws.

Repurpose your live content over and over again

If you’re only providing your customers with live content, you’re likely missing out on repurposing this content to be accessed on demand. Thanks to AWS Elemental MediaConvert, you can quickly and easily launch a robust video-on-demand service that can rival the largest media providers in the world. The reality is that most of the major media services are using cloud-based tools from providers like AWS, so why aren’t you? Repurposing your content allows you to save time and give your customers more of what they want.

Massive companies are leveraging AWS Elemental

Amazon has released a number of case studies that show just how vital AWS Elemental has been to the success of large multinational companies. A few companies that are currently leveraging Elemental technology include Netflix, BAMTech, Discovery, and TVNZ. These large companies made the decision that it saves time and resources to utilize the infrastructure and technical know-how of a company like AWS. By handing off all of the complexities related to content hosting and distribution, these organizations are able to get back to their core competency of creating award-winning content. If the “big guys” are using this model to save time to generate high-quality content, you should too. Thanks to AWS’ pay-as-you-go model, you can try out Elemental with very little risk.

If you’re ready to learn more about the significant time-saving benefits of a platform like AWS Elemental, reach out to the CloudHesive team today by phone at 800-860-2040 or send us an email using our online contact form. We look forward to helping you focus more on creating winning content and less on the backend infrastructure.

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