Why the AWS Marketplace Is a Must for SaaS Delivery

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Aug 5, 2020

The AWS Marketplace has all the tools you need to launch your SaaS offering and better connect with customers

Software as a Service (SaaS) solutions have changed the way businesses operate. From CRM to project management to email marketing, more businesses are using these cloud solutions. One study from BetterCloud revealed that companies use an average of 34 SaaS applications, and 38% of companies use almost all SaaS solutions.

SaaS applications provide a host of benefits for companies of all sizes, including low cost and high accessibility, since the solutions are configured in the cloud. Scalability is another benefit of SaaS since businesses can take advantage of a pay-as-you-go model that allows them to increase services as the business grows. Gartner predicts that by 2021, the SaaS cloud application services marketing will reach $113.1 billion in revenue.

As a software vendor, you have many opportunities to reach businesses that are looking for cloud-based solutions. But there are many important considerations when creating your SaaS delivery strategy. The AWS Marketplace gives you the power and flexibility to make better connections with these customers.

What is AWS Marketplace?

AWS Marketplace allows AWS customers to manage their software solutions in one place, including SaaS integrations. The online marketplace is a “digital catalog” of software and services where businesses can find the right solutions to improve their processes, workflows, and customer relationships.

Software solutions offered through the marketplace include security applications, databases, storage applications, machine learning tools, and many more. AWS customers can browse the selection of data products and decide how they want to set up payment structure — whether subscribing to a free trial, annual or monthly billing, and more.

Sellers can register their SaaS products on AWS Marketplace so that customers can find their solutions easily, and the payment and onboarding process is streamlined. Sellers also have control over their product price, terms, and conditions of use in the marketplace.

Selling in the AWS Marketplace

Your SaaS company can easily become a seller in AWS Marketplace and reap the benefits of the platform and obtain a wider reach. Simply log in to your AWS account, go to the AWS Marketplace Management Portal, and register to become a seller. You’ll then create a company profile that users can see when they’re searching for products in the marketplace.

Your SaaS product must meet AWS Marketplace guidelines, including pricing, customer information, product usage, and architecture requirements. Other considerations include planning how customers will access your SaaS solution and the customer onboarding process.

While new customers will subscribe through the marketplace, your products will be accessed through your own AWS environment.

AWS Marketplace also provides detailed reports for each of your products, which include:

  • Subscriber data
  • Financial information
  • Usage data
  • Sales tax reports
  • Daily business report
  • Estimated revenue

These reports give you digestible information about the success of your SaaS products and whether you need to alter terms or adjust your set up strategy.

By using the AWS infrastructure, you can deploy your SaaS products through the environment while maintaining control over customer accounts, access, and resources for each solution.

Benefits of AWS Marketplace for buyers

The marketplace provides many benefits to companies looking for SaaS solutions to improve their business and customer relationships. This is why launching your SaaS in this environment will help you reach more clients. AWS Marketplace also makes it easy for them to manage multiple subscriptions and service providers in one place, which increases their satisfaction with those services and improves your relationships with AWS customers.

AWS Marketplace allows buyers to browse and filter for the right SaaS solution and launch applications. Once they’ve decided on a solution, they can get it directly through the seller while managing all their SaaS products in AWS. They also don’t have to worry about paying multiple providers, since the subscription costs are also managed by AWS.

AWS Marketplace offers two subscription options:

  1. SaaS Subscriptions: Pay for a monthly subscription based on current business needs.
  2. SaaS Contracts: Pay a fee upfront for one to three years based on estimated usage.

AWS Marketplace provides the flexibility that businesses need as they’re scaling their business. As a SaaS company, you can’t afford not to deliver your products through AWS, which makes it simple for customers to find your product and improves the software management process.

CloudHesive provides businesses assistance in cloud migration and integrated cloud services from both commercial and public sectors. We are certified AWS consulting partners and can help you get set up within the AWS infrastructure to better manage your SaaS products and other cloud computing solutions.

We assist organizations across industries, from financial services to retail to hospitality to education and many more. View our many case studies to see how we’ve helped companies migrate to AWS and the cloud to improve their business processes.

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